This week, we speak with Principal Analyst Emily Collins about loyalty programs and their influence on customer experience: How to think about loyalty programs as not just transactional systems but rather as the starting point for greater engagement with some of your best customers.
Click the titles below to read more:
- Be A Loyalty Company, Not A Company With A Loyalty Program
- Change Is Good, Even For Loyalty Programs
Podcast: Play in new window | Download
Subscribe: Google Podcasts | Email | RSS | Subscribe