In this week’s episode of CX Cast, we are joined by Dan Brousseau, head of Forrester’s CX consulting practice to talk about the big challenges they help clients with. Dan talks through the importance of having a CX strategy, and how deciding which customers you will not serve is as important as figuring out which customers you will serve. He also shares the ways that Forrester helps clients better measure CX.
For more on Forrester’s CX Consulting work, check out our CX consulting page.
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