Forrester has used its CX Index to help consumer brands assess their experiences’ business value. Now, we’ve created a version of the CX Index that addresses the unique needs of customer experience (CX) pros in business-to-business (B2B) technology companies: So we’re introducing the B2B Tech CX Index here. This new methodology helps B2B tech firms assess how different stakeholders experience the firms and how these aggregated experiences drive the business’ ability to engender loyalty.
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