Happy CX Day 2016! To celebrate this very special occasion, we discuss CX day events, how companies are celebrating, and what you can do to participate in the festivities even if your company is not hosting its own event.

In honor of CX day, Forrester released new report called “Why CX, Why Now” which contains an infographic to help CX pros socialize the CX imperative at their organizations. We’ve also compiled a curated CX reading list for those looking to dive deeper into particular areas of CX. Both are available on Forrester’s CX blog.