The CX Cast

Good CX governance facilitates the creation of great experiences. To get it right, CX pros must consider three levels of CX governance. At the top, executive-level CX steering committees make key decisions about the experience. Below that, CX pros create processes for employees like designers and project teams to follow. And at the lowest level, […]

Organizations that want to provide great customer experience (CX) reliably must master CX management because even a track record of high-quality CX is no guarantee it will continue. Mature CX management means performing key activities across the six essential competencies of CX management — with discipline. In this episode, Principal Analyst Rick Parrish explains what […]

Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value. However, many of these same leaders now find themselves under mounting pressure to show the return on their investments (ROI) in the practice. So Forrester built a Total Economic Impact™ (TEI) model to help. It quantifies the value of design […]

Asking for honest and open feedback from customers is a no-brainer for customer-centric organizations. But structured surveys, and even open-ended text boxes, aren’t conducive to getting honest feedback from most customers. That’s why Airbnb changed the game — they enable customers to share perspective on their own terms by recording and submitting videos of themselves […]

Daimler Trucks North America is two years deep into their CX transformation. Kristi Langdon, Head of Customer Experience, joins us to discuss how they got started, what they’ve accomplished, what’s next, and how they’re prepared to stay on track. Listeners who will be joining us at Forrester’s CX NYC forum can look forward to hearing the full […]

The race is on. Customer expectations vs. CX innovations. The vast majority of organizations haven’t been able to keep up with, let alone surpass, customer expectations for years now. Forrester VP, Research Director, Harley Manning explains the types of radical innovation that organizations will need to win — a preview of what’s to come from Forrester’s CX NYC 2019 forum. Click here to […]

Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, CX pros and their organizations can no longer take a touchpoint-by-touchpoint, feature-focused approach. Instead, they are compelled at last to adopt human-centered experience design. In a recent report, Forrester outlined nine trends illustrating this 2019 shift that organizations seeking to […]

The robots are coming for your jobs — not universally true. The robots are coming to make your jobs easier — also not universally true. Organizations must take a proactive stance toward integrating robots and AI into their existing employee ecosystem. Otherwise, they will fail to maximize their investments in technology and will alienate their […]

For most organizations, there are many more potential customers than they realize in their target market whose needs are different from those of their imagined “average” customer. Firms that design for that diversity can reach more of their target market, access new ones, avoid legal troubles, and cut costs — by shifting to inclusive design, […]

The hype keeps growing about extended reality (XR) — virtual, augmented, and mixed reality (VR, AR, and MR). But consumers aren’t ready for it yet — your workforce is. XR’s adoption among consumers remains low, and its use cases are narrow. In the workplace, however, it’s a different story. In this episode, we explain how […]

Angelina’s research focuses on customer-centric culture and CX transformations. In this episode, she shares some preliminary findings from her current research on how the role of CX-practice leaders has shifted, and what it takes to maintain C-suite support. Prior to joining Forrester’s CX research team, Angelina was an experience strategist at Publicis Sapient, where she […]

Customer experience (CX) fatigue is a reality — and it’s impeding improvements in customer service. While the customer service world has focused on improving the effectiveness and ease of CX, firms have overlooked the most important component: emotion. In this episode, Principal Analyst Ian Jacobs overviews the technologies and approaches to employee training that help […]

Forrester’s CX research team published more than 100 reports in 2018. We pulled our most important CX findings — across a range of topics — out of those reports and highlighted them in one place. In this episode, we share the very most important findings. In the full report, linked below, we share an additional […]

Leading companies recognize that to maintain a differentiated CX advantage over their competitors, they must do more than incrementally fix and improve existing experiences. Companies gunning to capture more market share or create new markets must innovate just like a startup — and that begins with identifying and developing a new business model. In this episode, […]

The debate about the importance of employee experience (EX) is moving into a new phase. It’s no longer a question of whether EX is important. Now the debate is about which EX elements matter most. To answer that question, Forrester deployed a new survey to 13,800 global workforce employees in seven countries over two years, […]

Although companies increasingly recognize that if they want to improve CX significantly, they can’t skip customer research, Forrester consistently hears from CX pros who struggle to conduct the research they need. To find success, CX pros need to take a pragmatic approach that helps identify the problems they aim to solve, use that knowledge to […]

Organizations are smart to contract with an outside firm for experience design (XD) — but they often fear the partnership would sour. In this episode, we discuss common disappointments with such partnerships and we provide a few tactics that help ensure positive outcomes. Click the title below to read more: The Fear Of Hiring XD […]

In this episode, we explore the immense impact of values-based marketing on customers’ perceptions, and how to implement the strategy correctly. Values-based marketing: “Giving your customers a reason to buy your product or service that isn’t price, product features, or product performance, but that is instead related to a social, environmental or political value that you believe your audience holds.” Special guest: Jim Nail, […]

Some companies are improving customer experience (CX) by combining journey mapping with adjacent methodologies like design thinking and Agile development and with complementary artefacts like ecosystem maps, empathy maps, and “jobs to be done” frameworks. But the benefits of this mixology still evade many companies. Why? Because they misapply two kinds of methodologies — convergent […]